Small is Beautiful for New Seltzer Bottle

Small is Beautiful for New Seltzer Bottle

Published: 10th October 2022

We've created a 250ml bottle for the launch of Aupale Grapefruit Seltzer based on the Canadian spirit brand’s unique 750ml vodka bottle.

Aupale Vodka is a premium spirit distilled seven times using glacier water sourced in the far north of Canada.

The 750ml bottle takes nature as its inspiration and is decorated to incorporate an intricate and irregular texture reminiscent of a glacier.

The HC Spirits Inc wanted to create a smaller version of the bottle to launch its new Aupale Grapefruit Seltzer and got in touch with us through our distributor TricorBraun.

Beatson Clark designed a smaller but similar bottle with a dimpled texture near the base along with an embossed logo.

“We were looking for a glass manufacturer that could deliver a high-quality product expertly executed,” said Mathieu Caron, President of The HC Spirits Inc which owns the Aupale Vodka brand.

“We have a particular bottle for our vodka which can be tricky to make, so we needed a partner that we would feel comfortable moving forward with. 

“The new 250ml bottle is a bespoke design, a miniature version of our 750ml non-carbonated Aupale Vodka bottle. It’s a similar design and it can withstand pressure so it’s suitable for our carbonated Grapefruit Seltzer.”

We worked with the HC Spirits Inc and TricorBraun to build the project from the ground. “What that means is that we shared the first ideas with Beatson Clark and they helped design and bring the product to life from an engineering standpoint,” Mathieu explained.

“We're very happy with the design and outcome of the bottle. We were looking to create a premium package for a premium recipe and the response from the market has been overwhelmingly positive and therefore we're extremely happy.

“I would 100% recommend working with Beatson Clark for similar projects. They were helpful, professional, efficient, flexible and friendly and they've exceeded our expectation with our project!”

Jan-Willem Ridt, Export Manager at Beatson Clark, said: “We were delighted to work with The HC Spirits Inc and Tricorbraun on this opportunity. The project is a perfect example of how are increasingly working with niche spirit brands and it is great for a spirits company to be using our standard flint glass which contains over 30% recycled content, which comes from our own on-site recycling plant.”

Aupale Grapefruit Seltzer is now on sale in Canada and the United States. Made from natural ingredients and cold pressed juices from repurposed fruits, with no preservatives or artificial sweeteners, it’s a perfect drink for consumers looking for a premium experience that’s “better for you”.

Aupale Grapefruit Seltzer redefines the ready-to-drink cocktails experience, crafted with purity in mind and naturally flavoured and sweetened.