Customer Overview
UNROOTED is a functional drinks brand creating nutrient-rich wellness shots made from natural ingredients, including baobab, known for its energy, immunity and gut health benefits.
Since launching in 2020, the brand has built a reputation for clean-label products and a strong commitment to sustainability. Glass packaging has always been central to that approach, helping to protect product quality while supporting the brand's environmental values.
The Challenge
As the functional wellness category continued to grow, UNROOTED identified an opportunity to better align its packaging with its daily wellness proposition.
The brand already used a 60ml glass shot bottle from Beatson Clark for its single-serve products and initially launched its multi-serve range in a standard 500ml glass bottle. However, the format did not correspond with UNROOTED's recommended seven-day serving regime, making it harder to communicate the intended usage to consumers.
UNROOTED wanted a bespoke glass bottle that delivered exactly seven daily shots in a single pack while maintaining the premium appearance, sustainability credentials and product protection benefits of glass. The new bottle also needed to reflect the shape and character of the existing 60ml shot bottle to create a consistent look across the range.
The Solution
Working in partnership, Beatson Clark and UNROOTED developed a bespoke 420ml glass bottle designed specifically around the brand's seven-day wellness programme. The new bottle delivers seven 60ml servings, providing consumers with a clear and intuitive weekly supply.
The bespoke design was developed to mirror the distinctive shape of UNROOTED's existing 60ml glass shot bottle, strengthening brand recognition and creating a consistent packaging family across the range.
Sustainability and product quality remained central to the project. Beatson Clark's glass contains more than 42% post-consumer recycled (PCR) content, helping to reduce the environmental impact of the packaging. Glass is also inert, meaning it does not react with the natural ingredients used in UNROOTED's formulations. This helps maintain product integrity and enables the drinks to be stored in or out of the fridge without the need for preservatives, supporting the brand's clean-label philosophy.
The Result
The new 420ml bottle has become a key part of the UNROOTED product experience, combining functionality, sustainability and strong brand identity in a single packaging solution.
By replacing a standard 500ml bottle with a bespoke format designed around its seven-day wellness programme, UNROOTED created what is believed to be one of the first purpose-designed glass dosing bottles for a functional shot brand. The result is a package that makes the product easier to use, reinforces the brand's sustainability credentials and helps differentiate UNROOTED in a growing wellness market.