Flexible Embossing Option for Tomos Watkin Ales

Flexible Embossing Option for Tomos Watkin Ales

Published: 21st July 2016

Adding unique embossing to a standard Beatson Clark beer bottle turned out to be the perfect solution for the Hurns Brewing Company when it was looking to increase sales of its Tomos Watkin brand of beers.

Beatson Clark can customise standard bottles by having a name or logo embossed onto the finish moulds, which is more cost-effective than investing in a fully bespoke design.

This was an ideal option for the Swansea-based Hurns Brewing Company as it reduced the cost and meant the 500ml amber beer bottles would fit on their filling line with no adjustments required.

“We already use Beatson Clark’s standard 500ml Craft Beer bottles for some of our contract filling but for the Tomos Watkins range we wanted something a little different which would make the Tomos Watkin brand really stand out from the competition,” said Connie Parry, CEO of the Hurns Brewing Company.

“For the embossing design we wanted to focus on the Welsh heritage of our brand, and after some discussions Beatson Clark’s designers took their inspiration from the three ostrich feathers in the emblem of the Prince of Wales.

“We’re delighted with the finished result and I’m pleased to say that the design has gone down very well with our customers.”

The embossing also includes the Tomos Watkin name and the strapline: 'The Great Ales of Wales'.

Lynn Sidebottom, Sales and Marketing Director at Beatson Clark, explained: “Our state-of-the-art sculpting software allows our designers to sculpt the embossing, giving it enhanced definition and making it easier to manufacture.

“We can create complex designs and replicate them perfectly in the finish moulds, which results in a quality and consistent production of the embossing.”

Tomos Watkin’s range of bottled beers includes Magic Lagyr, Cwrw Haf, Cwrw Idris, Cwrw Braf, Blodwen’s Beer, OSB and Pecker Wrecker.