Published: 24th January 2019
Beatson Clark has produced three new bespoke glass containers for Cottage Delight as part of a rebrand for the specialist food manufacturer.
Cottage Delight sells home-made food products such as jams and chutneys in 36 countries worldwide and embarked on a major packaging rebrand last year to reinforce its position as the leading exclusive food brand in the UK.
To widen its customer base, particularly among millennials, Cottage Delight asked Beatson Clark to work with its own design agency and produce three bespoke glass containers – a 12oz jar, an 8oz jar and a 220ml bottle.
Beatson Clark, based in South Yorkshire, has worked with Cottage Delight for over two decades and currently manufactures the company’s bespoke 4oz globe jar.
Sarah Williams, Head of Brand at Cottage Delight, commented: “Customer expectations have changed, and we wanted to make sure our packaging reflected that. With more competitors than ever before, we ran the risk of blending into the background, so the time came for a rebrand.
“Creating bespoke glass containers was a priority for us, so continuing to work with Beatson Clark was a natural choice. While it might have been cost-effective to source the new packaging abroad, I’m sure we wouldn’t have received the same level of service or flexibility. Working with Beatson has been a partnership for us.
“Beatson Clark combine high standards of service with a flexible approach. This puts them in prime position for small businesses and exclusive brands looking for something different.”
The new containers are embossed with “Great Taste, Great Times” on the side and “Staffordshire Moorlands” on the base, which gives a vintage and luxury feel to the glass packaging.
Cottage Delight say the shape of the square containers allows them to communicate with their customers more effectively.
“Having more flat surfaces on the new containers allows us to communicate with our customers in a clearer way with more recipe suggestions.” said Sarah.
Dawn Pugh, Account Manager at Beatson Clark, said: “For an exclusive brand like Cottage Delight, the quality of their packaging is just as important as the quality of what is inside.
“By working with their branding team we’ve managed to produce three new containers which will help them to extend their position as a leading home-made food producer in the UK.
“The food industry is extremely competitive today which means the look and feel of the packaging has never been so important.
“We know businesses are looking for packaging that strengthens their brand. Our team of designers works in a flexible and collaborative way, which makes us the go-to manufacturer for big rebrands such as this.”
The 12oz jar will contain jam, marmalades, pickles and curds. The 8oz jar is for condiments and honey and the 220ml bottle is for table sauces.
From delis to farm shops, Cottage Delight only sells its products through independent retailers. The new packaging will be officially launched in mid-March this year but will be rolled out to its customer network next month.