Beatson Clark Downsizes to Create Miniature Bottle for BrewDog
Published: 24th March, 2017
Scottish craft beer innovator BrewDog has upped the ante with its latest powerfully hopped product: a 22% miniature hit of hops sold in 100ml bottles designed and manufactured by Beatson Clark.
Hop Shot is described by BrewDog as “a high-velocity hop hit” and is achieved through ice distillation, which concentrates strength and flavour by removing the ice that forms during the brewing process.
The beer is brewed using five North American hop varieties – Centennial, Columbus, Simcoe, Citra and Amarillo – and its aroma retains a huge amount of hop character, from grapefruit peel and stewed orange to heady pine sap and resin.
“This was a challenging design as we had to maintain the small capacity while meeting the height requirements of the filling equipment,” said Chris Palmer, Business Development Manager at Beatson Clark.
“Even though it’s a small bottle we were still able to emboss the BrewDog logo on the neck to complement the Abstrakt bottle we designed for them at the same time.”
Beatson Clark’s new Hop Shot bottle complements the 375ml embossed Champagne-style beer bottle which the company recently designed for Brewdog’s Abstrakt range of occasional brews.
“BrewDog is a long-standing customer of ours and we’re always happy to be asked to produce a new bottle for them,” Chris added.
“We are well placed to fulfil this type of contract as we have a great deal of experience in glass packaging for the brewing industry and we can manufacture bespoke bottles at small volumes.”
To find out more about standard, customised or bespoke beer bottles call Beatson Clark on 01709 828141 or email email@example.com.